Helping the grown-ups achieve their goals

This is a very special time of the year. The Starbucks 2008 diary is released and it's nice! Real leather! Mom, dad and Rosie's mom Sarah are all excited and collect stickers with true dedication. They seem to have different reasons, though. - Mom genuinely likes saving ticket stubs and cut-outs and what have you to redeem give-aways. Ok, she likes it somewhat less than she used to, but still enough to temporarily venture into new consumtion patterns. (She's the type of customer Starbucks wants to reach with their Christmas drive - the type that never buys anything there otherwise.)
- Dad genuinely likes his Starbucks coffee. Or rather, he genuinely likes the routine of purchasing it and feeling urban doing so. This time of the year, he doesn't get questioned for buying expensive lattes that he barely touches. That makes him very very happy and he doesn't leave the house without his Starbucks sticker-card.
- And Sarah genuinely likes her coffee. Neither more nor less now that there are leather diaries (one for every 24 cups) at stake. But she really likes getting them as well.